Glen Bootay was overwhelmed with phone calls after advertising his business on the cover of Local Marketplace magazine.
“I’m extremely busy, and it's your fault!” Glen told us after his cover story reached the mailboxes of 17,000 local residents.
Glen, owner of Eastern Mobile Wash in Elizabethtown, was on a fishing trip with his boy scout troop on the Friday that his story first appeared. His cell phone started ringing and wouldn't stop.
“It’s a good thing I can fish and talk on the phone at the same time,” he said, as dozens of new customers began requesting estimates for the company's power-washing services.
The calls continued long after the initial flood of response. Within the first two weeks after his issue came out, Eastern Mobile Wash was inundated with both residential and commercial customers.
“We've done over 50 new estimates already, directly from the article,” says Bootay. “And we had a number of previous customers who have called to say that they saw the article, and that’s leading to more work, too.”
In a recent update, Eastern Mobile Wash received over 75 requests for estimates and washed at least 40 new homes that Glen could attribute directly to Local Marketplace magazine.
Glen and several employees at Eastern Mobile Wash also received several compliments from friends and family who mentioned that they saw the article in Local Marketplace. Many have called just to commend the professionalism of the employees, whose commitment to customer service has made a clear impact on the growth of the business.
"I received better response from the cover story in Local Marketplace than advertising full page ads in similar publications. No other publication has come close to these results!"
–Marco Sardi, Marco’s Italian Restaurant and Pizzeria
"We've done over 50 new estimates already, directly from the article. And we had a number of previous customers who have called to say that they saw the article, and that’s leading to more work, too."
Eastern Mobile Wash
"Best advertising I’ve done in my 15 years in business!"
–Lori Houser, Xquisite Nail Design and Day Spa
"Local Marketplace has greatly helped us become more recognizable both in and out of our town. The Holiday issue, which happened to be our cover story, boosted our sales. We started receiving phone calls with questions the day that it came out. We like working with the art department as well as the sales reps. Overall excellent experience."